Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AC1504
RGB
172, 21, 4
HSL
6, 95%, 35%
HSB
6, 98%, 67%
CMYK
0, 88, 98, 33
LAB
37, 57, 51
LCH
37, 76, 41
OKLCH
0.48, 0.18, 31
XYZ
17, 9, 1
LUV
37, 114, 27
HWB
6, 2%, 33%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.