Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AC47C5
RGB
172, 71, 197
HSL
288, 52%, 53%
HSB
288, 64%, 77%
CMYK
13, 64, 0, 23
LAB
48, 55, -48
LCH
48, 73, 319
OKLCH
0.58, 0.20, 319
XYZ
29, 17, 55
LUV
48, 39, -78
HWB
288, 28%, 23%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.