Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACCEEB
RGB
172, 206, 235
HSL
208, 61%, 80%
HSB
208, 27%, 92%
CMYK
27, 12, 0, 8
LAB
81, -7, -18
LCH
81, 20, 249
OKLCH
0.84, 0.05, 244
XYZ
54, 59, 87
LUV
81, -18, -28
HWB
208, 67%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.