Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACD9FF
RGB
172, 217, 255
HSL
207, 100%, 84%
HSB
207, 33%, 100%
CMYK
33, 15, 0, 0
LAB
84, -9, -24
LCH
84, 25, 250
OKLCH
0.87, 0.07, 244
XYZ
60, 66, 104
LUV
84, -23, -36
HWB
207, 67%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.