Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACDAEB
RGB
172, 218, 235
HSL
196, 61%, 80%
HSB
196, 27%, 92%
CMYK
27, 7, 0, 8
LAB
84, -13, -14
LCH
84, 19, 227
OKLCH
0.86, 0.05, 222
XYZ
57, 65, 88
LUV
84, -24, -19
HWB
196, 67%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.