Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACDCF8
RGB
172, 220, 248
HSL
202, 84%, 82%
HSB
202, 31%, 97%
CMYK
31, 11, 0, 3
LAB
85, -11, -19
LCH
85, 22, 239
OKLCH
0.87, 0.06, 234
XYZ
60, 67, 99
LUV
85, -25, -28
HWB
202, 67%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.