Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACE6FB
RGB
172, 230, 251
HSL
196, 91%, 83%
HSB
196, 31%, 98%
CMYK
31, 8, 0, 2
LAB
88, -15, -17
LCH
88, 23, 227
OKLCH
0.89, 0.07, 222
XYZ
63, 72, 102
LUV
88, -29, -23
HWB
196, 67%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.