Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AD1107
RGB
173, 17, 7
HSL
4, 92%, 35%
HSB
4, 96%, 68%
CMYK
0, 90, 96, 32
LAB
37, 58, 50
LCH
37, 77, 40
OKLCH
0.48, 0.19, 30
XYZ
17, 9, 1
LUV
37, 116, 26
HWB
4, 3%, 32%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.