Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AD4609
RGB
173, 70, 9
HSL
22, 90%, 36%
HSB
22, 95%, 68%
CMYK
0, 60, 95, 32
LAB
44, 41, 52
LCH
44, 66, 52
OKLCH
0.53, 0.15, 44
XYZ
19, 13, 2
LUV
44, 85, 37
HWB
22, 4%, 32%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.