Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADD2E9
RGB
173, 210, 233
HSL
203, 58%, 80%
HSB
203, 26%, 91%
CMYK
26, 10, 0, 9
LAB
82, -9, -16
LCH
82, 18, 241
OKLCH
0.84, 0.05, 235
XYZ
55, 61, 86
LUV
82, -20, -23
HWB
203, 68%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.