Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADD4F5
RGB
173, 212, 245
HSL
207, 78%, 82%
HSB
207, 29%, 96%
CMYK
29, 13, 0, 4
LAB
83, -8, -21
LCH
83, 22, 250
OKLCH
0.85, 0.06, 244
XYZ
57, 63, 95
LUV
83, -21, -31
HWB
207, 68%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.