Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADDEF7
RGB
173, 222, 247
HSL
200, 82%, 82%
HSB
200, 30%, 97%
CMYK
30, 10, 0, 3
LAB
86, -12, -18
LCH
86, 21, 236
OKLCH
0.87, 0.06, 230
XYZ
60, 68, 98
LUV
86, -25, -26
HWB
200, 68%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.