Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADDFE3
RGB
173, 223, 227
HSL
184, 49%, 78%
HSB
184, 24%, 89%
CMYK
24, 2, 0, 11
LAB
85, -16, -8
LCH
85, 18, 205
OKLCH
0.87, 0.05, 202
XYZ
57, 67, 83
LUV
85, -25, -9
HWB
184, 68%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.