Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AE0408
RGB
174, 4, 8
HSL
359, 96%, 35%
HSB
359, 98%, 68%
CMYK
0, 98, 95, 32
LAB
37, 60, 49
LCH
37, 78, 39
OKLCH
0.47, 0.19, 28
XYZ
18, 9, 1
LUV
37, 119, 25
HWB
359, 2%, 32%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.