Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AE2F00
RGB
174, 47, 0
HSL
16, 100%, 34%
HSB
16, 100%, 68%
CMYK
0, 73, 100, 32
LAB
40, 51, 53
LCH
40, 74, 46
OKLCH
0.50, 0.17, 36
XYZ
18, 11, 1
LUV
40, 103, 32
HWB
16, 0%, 32%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.