Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AE4600
RGB
174, 70, 0
HSL
24, 100%, 34%
HSB
24, 100%, 68%
CMYK
0, 60, 100, 32
LAB
44, 42, 55
LCH
44, 69, 53
OKLCH
0.53, 0.15, 45
XYZ
20, 13, 2
LUV
44, 87, 38
HWB
24, 0%, 32%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.