Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AE4703
RGB
174, 71, 3
HSL
24, 97%, 35%
HSB
24, 98%, 68%
CMYK
0, 59, 98, 32
LAB
44, 41, 54
LCH
44, 68, 53
OKLCH
0.53, 0.15, 45
XYZ
20, 14, 2
LUV
44, 86, 38
HWB
24, 1%, 32%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.