Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AE6948
RGB
174, 105, 72
HSL
19, 41%, 48%
HSB
19, 59%, 68%
CMYK
0, 40, 59, 32
LAB
52, 26, 31
LCH
52, 40, 50
OKLCH
0.59, 0.10, 46
XYZ
24, 20, 9
LUV
52, 53, 30
HWB
19, 28%, 32%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.