Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEC5DF
RGB
174, 197, 223
HSL
212, 43%, 78%
HSB
212, 22%, 87%
CMYK
22, 12, 0, 13
LAB
78, -4, -16
LCH
78, 16, 256
OKLCH
0.81, 0.04, 252
XYZ
51, 54, 78
LUV
78, -13, -24
HWB
212, 68%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.