Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEC7E2
RGB
174, 199, 226
HSL
211, 47%, 78%
HSB
211, 23%, 89%
CMYK
23, 12, 0, 11
LAB
79, -4, -16
LCH
79, 17, 255
OKLCH
0.82, 0.05, 250
XYZ
52, 55, 80
LUV
79, -14, -25
HWB
211, 68%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.