Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AECCE7
RGB
174, 204, 231
HSL
208, 54%, 79%
HSB
208, 25%, 91%
CMYK
25, 12, 0, 9
LAB
80, -6, -17
LCH
80, 18, 251
OKLCH
0.83, 0.05, 246
XYZ
53, 58, 84
LUV
80, -16, -25
HWB
208, 68%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.