Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED1FB
RGB
174, 209, 251
HSL
213, 91%, 83%
HSB
213, 31%, 98%
CMYK
31, 17, 0, 2
LAB
82, -5, -25
LCH
82, 25, 259
OKLCH
0.85, 0.07, 253
XYZ
58, 62, 100
LUV
82, -19, -38
HWB
213, 68%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.