Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED3DA
RGB
174, 211, 218
HSL
190, 37%, 77%
HSB
190, 20%, 85%
CMYK
20, 3, 0, 15
LAB
82, -12, -8
LCH
82, 14, 214
OKLCH
0.84, 0.04, 210
XYZ
53, 61, 75
LUV
82, -19, -10
HWB
190, 68%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.