Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED3E1
RGB
174, 211, 225
HSL
196, 46%, 78%
HSB
196, 23%, 88%
CMYK
23, 6, 0, 12
LAB
82, -10, -11
LCH
82, 15, 227
OKLCH
0.84, 0.04, 223
XYZ
54, 61, 80
LUV
82, -19, -15
HWB
196, 68%, 12%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.