Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED5F2
RGB
174, 213, 242
HSL
206, 72%, 82%
HSB
206, 28%, 95%
CMYK
28, 12, 0, 5
LAB
83, -8, -19
LCH
83, 21, 246
OKLCH
0.85, 0.06, 241
XYZ
57, 63, 93
LUV
83, -21, -28
HWB
206, 68%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.