Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED7E6
RGB
174, 215, 230
HSL
196, 53%, 79%
HSB
196, 24%, 90%
CMYK
24, 7, 0, 10
LAB
83, -11, -12
LCH
83, 17, 227
OKLCH
0.85, 0.05, 222
XYZ
56, 63, 84
LUV
83, -21, -17
HWB
196, 68%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.