Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEDFE4
RGB
174, 223, 228
HSL
186, 50%, 79%
HSB
186, 24%, 89%
CMYK
24, 2, 0, 11
LAB
86, -16, -8
LCH
86, 17, 207
OKLCH
0.87, 0.05, 204
XYZ
58, 67, 83
LUV
86, -25, -9
HWB
186, 68%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.