Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEE3FE
RGB
174, 227, 254
HSL
200, 98%, 84%
HSB
200, 31%, 100%
CMYK
31, 11, 0, 0
LAB
87, -13, -19
LCH
87, 23, 236
OKLCH
0.89, 0.07, 231
XYZ
63, 71, 104
LUV
87, -27, -28
HWB
200, 68%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.