Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEE8F4
RGB
174, 232, 244
HSL
190, 76%, 82%
HSB
190, 29%, 96%
CMYK
29, 5, 0, 4
LAB
88, -17, -12
LCH
88, 21, 215
OKLCH
0.90, 0.06, 212
XYZ
63, 73, 96
LUV
88, -29, -16
HWB
190, 68%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.