Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AF2E04
RGB
175, 46, 4
HSL
15, 96%, 35%
HSB
15, 98%, 69%
CMYK
0, 74, 98, 31
LAB
40, 52, 52
LCH
40, 73, 45
OKLCH
0.50, 0.17, 35
XYZ
19, 11, 1
LUV
40, 104, 32
HWB
15, 2%, 31%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.