Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AF4E00
RGB
175, 78, 0
HSL
27, 100%, 34%
HSB
27, 100%, 69%
CMYK
0, 55, 100, 31
LAB
46, 38, 56
LCH
46, 67, 56
OKLCH
0.54, 0.15, 49
XYZ
20, 15, 2
LUV
46, 81, 41
HWB
27, 0%, 31%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.