Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AF90AD
RGB
175, 144, 173
HSL
304, 16%, 63%
HSB
304, 18%, 69%
CMYK
0, 18, 1, 31
LAB
63, 16, -11
LCH
63, 19, 326
OKLCH
0.69, 0.05, 328
XYZ
35, 32, 44
LUV
63, 16, -19
HWB
304, 56%, 31%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.