Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFCBF2
RGB
175, 203, 242
HSL
215, 72%, 82%
HSB
215, 28%, 95%
CMYK
28, 16, 0, 5
LAB
81, -3, -23
LCH
81, 23, 262
OKLCH
0.83, 0.06, 257
XYZ
55, 58, 92
LUV
81, -16, -35
HWB
215, 69%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.