Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFCCEE
RGB
175, 204, 238
HSL
212, 65%, 81%
HSB
212, 26%, 93%
CMYK
26, 14, 0, 7
LAB
81, -4, -20
LCH
81, 21, 258
OKLCH
0.84, 0.06, 253
XYZ
55, 58, 89
LUV
81, -16, -31
HWB
212, 69%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.