Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFD0DF
RGB
175, 208, 223
HSL
199, 43%, 78%
HSB
199, 22%, 87%
CMYK
22, 7, 0, 13
LAB
81, -9, -11
LCH
81, 14, 232
OKLCH
0.84, 0.04, 227
XYZ
54, 60, 78
LUV
81, -18, -16
HWB
199, 69%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.