Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFD0FC
RGB
175, 208, 252
HSL
214, 93%, 84%
HSB
214, 31%, 99%
CMYK
31, 17, 0, 1
LAB
82, -4, -25
LCH
82, 26, 261
OKLCH
0.85, 0.07, 256
XYZ
58, 61, 101
LUV
82, -18, -40
HWB
214, 69%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.