Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFDAE4
RGB
175, 218, 228
HSL
191, 50%, 79%
HSB
191, 23%, 89%
CMYK
23, 4, 0, 11
LAB
84, -13, -10
LCH
84, 16, 217
OKLCH
0.86, 0.05, 213
XYZ
57, 65, 83
LUV
84, -22, -13
HWB
191, 69%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.