Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFDFFF
RGB
175, 223, 255
HSL
204, 100%, 84%
HSB
204, 31%, 100%
CMYK
31, 13, 0, 0
LAB
86, -11, -21
LCH
86, 23, 243
OKLCH
0.88, 0.07, 238
XYZ
62, 69, 105
LUV
86, -25, -31
HWB
204, 69%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.