Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFE3F2
RGB
175, 227, 242
HSL
193, 72%, 82%
HSB
193, 28%, 95%
CMYK
28, 6, 0, 5
LAB
87, -15, -13
LCH
87, 20, 222
OKLCH
0.88, 0.06, 217
XYZ
61, 70, 94
LUV
87, -26, -18
HWB
193, 69%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.