Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFEAFC
RGB
175, 234, 252
HSL
194, 93%, 84%
HSB
194, 31%, 99%
CMYK
31, 7, 0, 1
LAB
89, -16, -15
LCH
89, 22, 223
OKLCH
0.90, 0.06, 219
XYZ
65, 75, 103
LUV
89, -29, -21
HWB
194, 69%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.