Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B00000
RGB
176, 0, 0
HSL
0, 100%, 35%
HSB
0, 100%, 69%
CMYK
0, 100, 100, 31
LAB
37, 61, 53
LCH
37, 81, 41
OKLCH
0.48, 0.20, 29
XYZ
18, 9, 1
LUV
37, 122, 26
HWB
0, 0%, 31%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.