Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B01109
RGB
176, 17, 9
HSL
3, 90%, 36%
HSB
3, 95%, 69%
CMYK
0, 90, 95, 31
LAB
38, 59, 49
LCH
38, 77, 40
OKLCH
0.48, 0.19, 29
XYZ
18, 10, 1
LUV
38, 118, 26
HWB
3, 4%, 31%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.