Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B0CCDF
RGB
176, 204, 223
HSL
204, 42%, 78%
HSB
204, 21%, 87%
CMYK
21, 9, 0, 13
LAB
80, -7, -13
LCH
80, 14, 242
OKLCH
0.83, 0.04, 238
XYZ
53, 58, 78
LUV
80, -15, -19
HWB
204, 69%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.