Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B0DDEF
RGB
176, 221, 239
HSL
197, 66%, 81%
HSB
197, 26%, 94%
CMYK
26, 8, 0, 6
LAB
85, -12, -14
LCH
85, 18, 229
OKLCH
0.87, 0.05, 224
XYZ
59, 67, 91
LUV
85, -23, -20
HWB
197, 69%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.