Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B0DDFA
RGB
176, 221, 250
HSL
204, 88%, 84%
HSB
204, 30%, 98%
CMYK
30, 12, 0, 2
LAB
86, -10, -19
LCH
86, 22, 242
OKLCH
0.88, 0.06, 237
XYZ
61, 68, 100
LUV
86, -23, -29
HWB
204, 69%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.