Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
B181F2
RGB
177, 129, 242
HSL
265, 81%, 73%
HSB
265, 47%, 95%
CMYK
27, 47, 0, 5
LAB
62, 36, -51
LCH
62, 62, 305
OKLCH
0.70, 0.17, 302
XYZ
42, 31, 88
LUV
62, 15, -85
HWB
265, 51%, 5%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.