Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B20007
RGB
178, 0, 7
HSL
358, 100%, 35%
HSB
358, 100%, 70%
CMYK
0, 100, 96, 30
LAB
38, 62, 50
LCH
38, 80, 39
OKLCH
0.48, 0.20, 28
XYZ
18, 9, 1
LUV
38, 123, 26
HWB
358, 0%, 30%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.