Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B24205
RGB
178, 66, 5
HSL
21, 95%, 36%
HSB
21, 97%, 70%
CMYK
0, 63, 97, 30
LAB
44, 45, 54
LCH
44, 70, 50
OKLCH
0.53, 0.16, 42
XYZ
20, 13, 2
LUV
44, 93, 37
HWB
21, 2%, 30%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.