Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2C8E2
RGB
178, 200, 226
HSL
213, 45%, 79%
HSB
213, 21%, 89%
CMYK
21, 12, 0, 11
LAB
80, -4, -16
LCH
80, 16, 257
OKLCH
0.82, 0.04, 253
XYZ
53, 56, 80
LUV
80, -13, -24
HWB
213, 70%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.