Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2CDEF
RGB
178, 205, 239
HSL
213, 66%, 82%
HSB
213, 26%, 94%
CMYK
26, 14, 0, 6
LAB
81, -4, -20
LCH
81, 20, 259
OKLCH
0.84, 0.06, 254
XYZ
56, 59, 90
LUV
81, -15, -31
HWB
213, 70%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.